My aim is to support sustainable beauty
and long-term health

I grew up in a small town on the east coast of Sweden. Starting my career in the academic world, I graduated university with a Bachelor degree in social science added with a two years psychotherapeutic basic training in cognitive behavioral therapy. Longing to work with my childhood dream, makeup artistry, I founded my makeup studio THEMAKEUPARCHIVE in 2014. Spending time with clients, I got more aware of how our long-term health and the environment may be affected by what we daily feed our skin and bodies. Sprung out of this is my vision of a slow beauty concept. I strongly believe that true beauty starts from within and that makeup isn’t for concealing but for elevating.

Ever since a young girl, watching Madonna applying her fire red lipstick whilst humming into a mirror in ‘Who’s that Girl’, I have been obsessed with the power of makeup. To cherish this playful love of face colouring and with a vision of a sustainable beauty concept, I founded The Beauty Archive in 2016. My vision is to create a makeup staple, embracing Scandinavian minimalism, effortless beauty and contemporary design while supporting natural beauty by working with organic, vegan and cruelty-free supplies. My products are made to be easy to use, without compromising quality or style and each piece is consciously composed and hand made with love.

Welcome to The Beauty Archive family!